Maya Midwives is a group of independent midwives practicing in Hawke’s Bay. When they came to TK:DESIGN they were in need of not just a brand, but a name as well. A good name should be meaningful, easy to spell and memorable. We developed a creative brief and went to work. The name Maya comes from Maia, which is the Greek word for midwife as well as the Greco-Roman goddess for spring and birth.
As the midwives operate somewhat independently and in different areas of the Bay, they each represent themselves with a different colour.
Date: 8 Oct 2008
The central concept of this logo is the NZ koru — representing both mother and child. It is embraced by leaf-like tendrils within a holistic circle. The typeface was chosen for its suggestion of Eastern influence — a philosophy of body and mind that is present within the practice of midwifery. Different colours were chosen to represent each individual midwife. The logo was designed for both vertical and horizontal formats, and included a style guide and reference cd.
Date: 29 Feb 2012
This two-sided DL flyer was produced for Dawn Mutscheller of Maya Midwives to promote her services and prospect for new clients. It was digitally printed on 300gsm gloss.