Maya Midwives is a group of independent midwives practicing in Hawke’s Bay. When they came to TK:DESIGN they were in need of not just a brand, but a name as well. A good name should be meaningful, easy to spell and memorable. We developed a creative brief and went to work. The name Maya comes from Maia, which is the Greek word for midwife as well as the Greco-Roman goddess for spring and birth. As the midwives operate somewhat independently and in different areas of the Bay, they each represent themselves with a different colour.