brand identity

Your brand is a reflection of how your company does business. It is not your product, your logo nor your business card, it is your company’s personality. It’s what your customers think of you when you’re not around.

Brand identity is the promise that a company makes to its customers in features, benefits, products, service, quality, performance and value. The brand itself is a product, it is everything the company itself wants to be seen as.

At TK:DESIGN we can help you get started down that road by designing your brand’s most important asset: your logo.

Business Logo

We start with a creative brief to uncover the core of your brand’s promise. This leads to research and brainstorming, looking at what your competition is doing, what trends are in your market and where your brand should go. Next come preliminary sketches, and then refinement on our best ideas. We send you a proof of several options and after final revisions and finishing touches we email the completed logo to you in vector format (.eps) and in three colour formats: spot, process, black and white and grayscale.

Branding Style Guides

This is a basic instructional guide supplied in PDF format outlining proper usage of your logo. It includes colour guides and usage, associated fonts, positioning and minimum reproduction size. It comes with a CD containing your logo in .eps, .tiff and .png file formats allowing you to use your logo right away in MS Office or on the web as well as in professional print.

Collateral Materials

Business cards, letterhead and comp slips – these are the core stationery items that you use in your business. TK:DESIGN can ensure they are consistent and readily identifiable as belonging to your business.